Xavier Buyse Thrives as Rest of Industry Falters
Everybody knows that the economy is not in a great way and that is having an inevitable impact on consumer-facing media businesses which Xavier J. Buyse Consejero Delegado at ADS Media knows only too well. The key driver of money allocated to advertising is the amount of money a business can hope to get back: when profits are under pressure marketing budgets are impacted hugely. As media businesses, it’s very hard to defy the gravity of the market place, but we can influence the way we run our businesses. Seeking emerging opportunities such a mobile advertising is a big part to this, this is exactly what ADS Media’s CEO Xavier Buyse has done. In a very small amount of time Apple has shifted thirty million iPhones. There are 75000 apps in the iTunes store and the public have downloaded over 1.8 billion of them, creating the perfect foundations for those who want to take advantage. Mobile is an industry which is relatively closed and unclear to the outside and a long way from the transparency experienced in the advertising industry. The irony is that it is the capability of targeting consumers directly that is attracting the brands to a space that is very poor at communicating.
Things are developing at an astonishing rateWith the announcement that Google will shortly be buying mobile ad company Admob things could really hot up in the mobile advertising industry, with Google like Xavier Buyse @ ADS Media clearly noticing an opportunity which cannot be missed. The progression of this market is also evident in the expanding industry for devices which are operated via a touch screen. Ground breaking products are exactly what we need to resuscitate these market places. Traditional media businesses have to change to be part of the future and for technology based businesses that means being willing to rethink the entire process, replacing defunct processes with modern technology and ways of working.
The {|Custom|The ubiquitous iPhone solves one of the biggest hindrances of the mobile phone, input and output. This is no longer an issue with a fully touch enabled screen allowing for more than one finger taps, creates a emersive user experience even facilitating a full keyboard to appear on screen when it is necessary, like the original Newton, Apple’s first venture into mobile computing.
Whilst the economic downturn has had a huge impact on the advertising industry it is still looking remarkably healthy. It would be a truism to mention that the mobile advertising market will have learnt some tough lessons from digital advertising on the internet in terms of what people are to engage with or not. From the view point of the creatives mobile advertising poses a new problem, being that you only have a very small space to be able to do anything, usually not enough for an image but only a miniscule segment of text writing, similar to paid search results in Google.
